Culture Clash Branding

The Culture Clash brand is raw, a little flawed, and far from being pretentious. It doesn’t take itself too seriously, and invites others to do the same. When working in close collaboration with Tim Friedman, the owner of Culture Clash, we thought it was important for the brand to reflect the legacy that has already been established within Culture Clash, while also evolving it in to something new. Inspiration was pulled from the recognizable UFO that graced the side of Culture Clash for years, and from Tim’s love of graphic storytelling. The modernized UFO within the brand represents music’s ability to transport the listener to another place. The Culture Clash speech bubble invites people to have conversations and human connections. Culture Clash isn’t a place that only talks music. It’s a place to have engaging conversations about culture. When you enter the Culture Clash universe, it becomes a place of exploration.